Short version: make it fast, remove friction, make the next step obvious.
1) Speed & Core Web Vitals
- Lazy-load below-the-fold media; preconnect fonts; inline critical CSS.
- Target LCP < 2.5s, CLS < 0.1, INP < 200ms on 4G.
2) Offer & Proof
- One clear headline + subhead; primary CTA above the fold.
- Logos, short testimonial, and 3 outcome-focused bullets.
3) Form UX
- Ask only essentials now; collect nice-to-have later.
- Use field labels (not placeholders), show privacy note.
Download the full checklist
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